Via Verde
Inês Santos is a Brand Manager at Via Verde since June 2023. Prior to that, Inês worked as the Loyalty Marketing Manager at MB WAY at SIBS from July 2021 to June 2023. With a background in marketing, Inês also held positions such as Brand Manager at Oficinas MForce Nº1, Digital Marketing Analyst Manager at TAP Air Portugal, and Retail Marketing and Sales Analyst at EDP. Inês holds a Master's degree in Marketing from ISCTE Business School, a Licenciatura in Gestão from the same institution, and participated in an Intensive Programme at the University of Ljubljana, Faculty of Economics. their educational background also includes completing Ciências Socioeconómicas at Escola Secundária da Portela.
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Via Verde
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Via Verde was born in 1991 as an innovative technological solution that allowed drivers to pay toll charges without stopping their vehicles. Since then, with the dedication of our team and the company stakeholders, we have been enriching our range of services with several new applications for the Via Verde identifier: payments in Galp fuel stations, parking lots and McDrive establishments, as well as access control for historical sites. We have recently integrated Brisa's strategy and repositioned ourselves in the market, with more focus on people and mobility. Via Verde now travels alongside you with Viagens & Vantagens (Journeys and Advantages), a loyalty program that offers exclusive discounts and benefits for our clients. Via Verde Portugal is majority-owned by Brisa and has other shareholders including Ascendi.