Via
Frances Cooperman has extensive experience in marketing, communications, and brand management. Frances is currently the Chief Marketing Officer (CMO) at Via - On-Demand Transit since September 2019. Prior to this role, they were a Founding Member at Chief from February 2019 to February 2020. From 2016 to 2019, Frances served as the Executive Vice President (EVP) of Marketing & Communications at Dataminr, Inc. Before that, they held various roles at Bloomberg LP, including Global Head of Marketing, Enterprise Solutions & Trading Solutions from June 2014 to March 2016, Head of Global Brand Management from February 2013 to March 2016, and Global Brand Management from July 2010 to February 2013. Frances also has experience as a coach at Springboard in 2012 and as a Senior Strategist at Stone Yamashita Partners from November 2009 to July 2010. Frances began their career as a Senior Brand Strategist at Siegel+Gale in July 2004 and stayed with the company until November 2009.
Frances Cooperman earned a BA with Honors in American Studies from Brown University in 1998. Frances later pursued an MBA from the Yale School of Management, graduating in 2004.
Via
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Founded in 2012, Via pioneered the TransitTech category by using new technologies to power public mobility systems, optimizing networks of dynamic shuttles, buses, wheelchair accessible vehicles, school buses, and autonomous vehicles around the globe. Building the world’s most efficient, equitable, and sustainable transportation network for all riders — including those with limited mobility, those without smartphones, and unbanked populations — Via works with its partners to lower the cost of public transit and provide accessible options that rival the convenience of a personal car at a much reduced environmental impact.