Tom MacLean

Tom MacLean is an accomplished digital strategy manager with extensive experience in the marketing and advertising sector. Currently serving as the Digital Strategy Manager at Viamedia since May 2019, Tom focuses on optimizing customer interactions across various channels, including web, social, mobile, and digital television. Tom has held senior account executive positions at International Outdoor Inc. and Quantcast, where expertise in data-driven marketing strategies further enhanced campaign effectiveness. Previous roles include Account Director at Gravity 4, Director of Sales at Qualia Media, and VP of Sales at AdoTube, demonstrating a strong background in digital advertising technology and multi-channel marketing. Tom began a professional journey in media and marketing as a consultant after serving as Vice President at Clear Channel Advantage. Academic credentials include a Bachelor's degree in Communications from Michigan State University.