Eleanor Lichtenstein

Eleanor Lichtenstein is a Senior Digital Market Analyst at Viaplay Group, where responsibilities include providing insights for ad sales and leading digital ad sales business development. Eleanor has previously served as a Senior Digital Business Analyst and Digital Business Analyst, focusing on web analytics, digital KPIs, and stakeholder communication. Prior experience includes roles as a Digital Business Analyst at Modern Times Group MTG AB and Project Manager at MTGx, as well as co-founding a non-profit organization aimed at combating depression among young people. Eleanor's consultancy experience includes strategic communication and branding with Priority Group and internships at prominent companies such as Electrolux and Ericsson. Eleanor holds multiple degrees from the Stockholm School of Economics and Università Bocconi, encompassing MSc and BSc qualifications in Marketing, Media Management, and Business.