Samantha Howkins

Samantha Howkins is an experienced marketing and brand strategist, currently serving as the Head of Brand & Marketing for Vicinity Centres since January 2017. In this role, Samantha leads the development and implementation of brand and marketing strategies across NSW, QLD, and DFO assets, focusing on innovation and consumer engagement. Prior to this position, Samantha held various marketing roles in reputable organizations such as Charter Hall, where responsibilities included overseeing marketing for multiple shopping centres, and was involved in key committees within the Shopping Centre Council of Australia and the Property Council. Samantha's educational background includes dual degrees in Business Management and Commerce from The University of Queensland.