VidaCaixa
Gianela Melero Barchi is a skilled Service Designer currently working at VidaCaixa since June 2023, specializing in service design, storytelling, and experience mapping. Past experiences include co-organizing Service Design Nights in Barcelona, leading product design projects at Vilma, and holding roles in product design and user experience at multiple companies including Antai Ventures and Niubiz. Education includes a postgraduate degree in Behavioral Economics from Universitat de Barcelona and a Master's in Design and Innovation from IED Barcelona, complemented by various certifications and courses in customer experience and service design.
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VidaCaixa
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VidaCaixa is the leading enterprise in the social welfare sector, integrated in CaixaBank. VidaCaixa bases its commitment to its stakeholders - customers, employees, shareholders, society and the environment - on its corporate values of Quality, Trust, and Social Commitment. Values are the intangible characteristics of brands, which make them rise above the rest, thereby creating a positive attitude towards them. They are the cornerstone that accompanies us in any activity and form part of our way of management as a company.