Alice Nienhuis

CHRO & Facility at vidaXL

Alice Nienhuis is currently the CHRO & Facility at vidaXL. Prior to this, she worked as an HR Director at Arvato CRM Benelux B.V for over a decade, specializing in customer relationship management. Before that, she was an HR Manager at Autoneum Holding AG, where she was responsible for HR matters in the Benelux region. Alice received a Bachelor's degree in HR management from HBO University.

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Nederweert, Netherlands

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vidaXL

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vidaXL is a rapidly growing international online retailer. Our success is based on our belief that things can always be better and more affordable: ‘Expect more'​, as nobody likes to pay too much for products. We are continuously expanding our product range and offer the best products for the best price. We like to go the extra mile for our customers by improving popular products and making them even cheaper. With our own vidaXL brand, we offer customers the most extensive range of products that are hard to find and/or a lot more expensive at other sellers . With our slogan ‘Impossible? Think again!’ we strive to keep exceeding our customers’ expectations. That is a promise they can hold us to. vidaXL has created an effective online retail network that enables all customers in Europe, Australia and the United States to acquire products for in and around the house at competitive prices. In addition, our knowledge, experience and logistic network enable other online retailers to grow along with vidaXL. We are a fast growing organisation with a lot of young, ambitious employees. The enthusiasm, no-nonsense attitude and entrepreneurial spirit with which we started are still at the core of the company. vidaXL is a flat-structured organisation that offers a lot of room for new ideas, progressive insights, and a place to develop yourself further. We work hard, are flexible, take risks and are not afraid to challenge ourselves and our environment. Together we will create the best ideas and make sure we achieve our goals.