VideoAmp
Michael Beck is a seasoned professional in ad operations and campaign optimization, currently serving as Senior Campaign Optimization Manager at VideoAmp since November 2020. Previously, Michael held roles at Kinesso and IPG Mediabrands, where expertise was developed as Manager of Ad Operations. Michael began a career in advertising at Initiative, progressing from Associate in Broadcast Traffic to Associate in Ad Operations. Earlier experience also includes a telesales position at Verizon Wireless and roles in customer support and marketing at MFS Investment Management and Boston Financial Data Services, respectively. Michael earned a BS in Finance and Marketing from Northeastern University between 2005 and 2010.
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VideoAmp
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The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter.