VidMob
Robert Rakowitz is a seasoned media expert and entrepreneur with extensive experience in the media and marketing sectors. Currently serving as a Media Expert and Contributor at WFA since July 2019, Robert focuses on educating media leaders on optimizing agency partnerships in an evolving landscape. As the Co-founder and Initiative Lead of the Global Alliance for Responsible Media, Robert spearheaded an unprecedented industry alliance aimed at enhancing consumer safety in digital media. Previously, Robert held various leadership positions, including Head of Global Media at Mars, Managing Director at MindShare for American Express, and SVP at Carat for Procter & Gamble. A founder of NoodleCo LLC, Robert contributed to growth strategies across various industries, combining media, technology, and creativity. Robert holds an International MBA from IE Business School and a BA in Political Science from the University at Albany.
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VidMob
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VidMob is the world's leading platform for Intelligent Creative. They provide an end-to-end technology solution for all of a brand’s creative needs. They are an integrated platform combining AI-powered creative analytics with a production workflow system connected to a global network of expert creators. VidMob’s platform dramatically improves ad campaign ROI through actionable creative insights, faster creative turnaround, better performing ads and streamlined workflow.