VineView
Christopher MacDonald's work experience includes:
- COO at VineView since 2017. VineView is a leading provider of crop diagnostics for vineyards, offering innovative data solutions for crop uniformity optimization, irrigation management, disease mapping, and more.
- CCO at VineView from 2016 to 2017.
- Strategy and Process Transformation at BMO Wealth Management from 2011 to 2015. BMO Wealth Management offers financial services and wealth management products for a range of clients, including ultra-high net worth and institutional markets.
- Senior Management Consultant at Carpedia International from 2008 to 2011. Carpedia provides performance improvement services through targeted consulting and resources.
- Design Engineer at MacDon Industries from 2001 to 2006. MacDon Industries is a Canadian manufacturer of harvesting equipment.
- Product Marketing at Callaway Golf Canada in 1996.
Christopher MacDonald obtained a Bachelor of Science degree in Agricultural Engineering from Iowa State University between 1995 and 1999. Christopher then went on to pursue further education at The University of Iowa Tippie College of Business, where they earned an MBA specializing in Finance, Operations, and Strategy from 2006 to 2008.
VineView
Based on NASA technology, using aerial-based sensors, ultra-high resolution imagery and advanced scientific algorithms, VineView is transforming the way vineyard operators monitor grapevine health. By offering specialized data solutions tuned for the complexities of vineyards, VineView enables growers to improve grape quality, protect againstt disease, and optimize vineyard productivity. Highlights- Over 15 years of unparalleled experience in remote sensing for vineyards, including unmatched UP and expertise around disease detection.- Offer most advanced, calibrated, and accurate measurement of vine vigour available.- First data analytics provider capable of offering vineyard specific disease detection capabilities from a drone platform.Key ProductsCalibrated Vine Vigour Data Products: Using ultra-high resolution imagery, advanced calibration techniques, and the Enhanced Vegetation Index, VineView offers the world’s most advanced measurement of grapevine health. With VineView’s suite of Calibrated VIne Vigour data products, growers can achieve vine balance, drive vineyard uniformity, and monitor the impact of water, fertilizer, and canopy management decisions with ease and efficiency.Disease Detection Technology: Grapevine disease can cause catastrophic damage to a vineyard. Using technology based on NASA remote sensing techniques, VineView can detect harmful grapevine diseases like Grapevine Leafroll and Grapevine Yellows (Flavescence Doree), helping growers protect against disease, target resources, and recover lost profits.Milestones- VineView SAI opens its doors for business in Napa Valley, California (2002)- SkySquirrel is founded in Nova Scotia, Canada (2013)- SkySquirrel closes $1M round of funding (2015)- VineView & SkySquirrel launch joint venture (2015)- SkySquirrel secures $3M in funding (2017)- Skyquireel & VineView SAI merge to form VineView (2018)