Ricardo Uriburu Olmedo

Ricardo Uriburu Olmedo has a diverse work experience in the field of strategy, engagement, and pricing. Ricardo started their career at DIRECTV Latin America, where they served as a Business Intelligence & Planning Sr. Analyst and later as a Churn Profitability Manager. In these roles, they were responsible for designing and implementing retention strategies for the Postpaid customer portfolio across six countries in the region.

Afterward, Ricardo joined Mercado Libre as a Strategy & Engagement Lead at Mercado Pago. In this position, they focused on maximizing seller loyalty and retention by improving the value proposition and implementing initiatives for cross-selling. Ricardo also played a key role in formulating the Longtail Segment strategy, collaborating with various teams and local branches.

Currently, Ricardo works at Vio.com as a Pricing professional. Their responsibilities include conducting market research, identifying pricing opportunities, scaling products, and analyzing market trends to drive growth and profitability.

Overall, Ricardo Uriburu Olmedo has proven expertise in strategy development, engagement, pricing strategies, market analysis, and project management.

Ricardo Uriburu Olmedo completed their education at Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' from 2012 to 2019, where they obtained a degree in Ingeniería, specializing in Ingeniería industrial. In 2016, they also participated in an academic exchange program at the University of Technology Sydney.

In addition to their formal education, Ricardo has obtained numerous certifications in various fields. Some of these certifications include Customer Retention, Fundamentos de la gestión de proyectos ágil, Transformación digital: Liderazgo, Become a Digital Marketer, Becoming a Six Sigma Black Belt, Building an Integrated Online Marketing Plan, Change Management Foundations, Growth Hacking Foundations, Lean Six Sigma: Analyze, Improve, and Control Tools, Lean Six Sigma: Define and Measure Tools, Operational Excellence Work-Out and Kaizen Facilitator, Project Management Foundations: Communication, Project Management Foundations: Teams, Content Marketing Foundations, Google Analytics Essential Training, Lead Generation Foundations, Leading Productive Meetings, Six Sigma Foundations, Six Sigma: Black Belt, and Six Sigma: Green Belt. These certifications were obtained through LinkedIn, with varying completion dates ranging from December 2019 to June 2020.