VIOOH
Helen Miall is an accomplished marketing executive with extensive experience in leading marketing strategies across various sectors. Currently serving as Chief Marketing Officer at VIOOH since May 2020, Helen is responsible for the company's global marketing strategy and the promotion of programmatic out of home (pDOOH) advertising. Prior to this role, Helen held positions as Global Marketing Director at Parkopedia, where responsibilities included brand management and B2B marketing strategy, and Head of Marketing for O2 Digital Services & Weve, focusing on a diverse portfolio of products. Helen's earlier career includes leadership roles in marketing at Turn, Microsoft Advertising, Air France, and United Airlines, demonstrating expertise in brand communications, digital marketing, and demand generation. Helen holds a BA Hons in Hotel Management with Tourism, Management from The Manchester Metropolitan University.
VIOOH
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VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow. And in case you're wondering how we say our name? Well, it sounds like ‘view’.