VIOOH
Mel Belacel is an experienced professional in business analysis and project management, with a strong background in implementing systems and processes for various companies such as VIOOH, Selfridges, Burberry, and Marks and Spencer. Mel possesses a Masters in Business Law from Paris-Sud University and a Certificate of English Legal Studies from the University of Leicester. With a focus on improving business processes and productivity, Mel has successfully led notable projects in software implementation, stock management, and system transformations.
VIOOH
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VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow. And in case you're wondering how we say our name? Well, it sounds like ‘view’.