Bill Liu

Club General Manager at Virgin Active Australia

Bill Liu is a seasoned professional in the fitness and health industry, currently serving as the Club General Manager at Virgin Active Australia since March 2024. Previously, Bill held positions such as Club Manager at Fitness First Australia, Regional Performance Manager at Jetts New Zealand, and Area Manager at Snap Fitness UK, demonstrating a strong track record in managing multiple sites, optimizing financial performance, and enhancing member experiences. Bill started the career as a Business Advisory Accountant at Crowe Horwath International and has a solid educational background with a Bachelor of Commerce in Accounting and Finance from The University of Auckland, along with professional qualifications from Chartered Accountants Australia and New Zealand.

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Sydney, Australia

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Virgin Active Australia

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Virgin Active is a globally recognised brand with over 233 clubs in 8 countries and more than 1 million members. As part of the Virgin Group founded by Sir Richard Branson, Virgin Active disrupted the UK fitness industry in 1999 by creating large health clubs offering an unprecedented number of world-class health and fitness products and services all under one roof. Virgin Active opened its first club in Australia in Northern Beaches in 2008 and is now building an unparalleled collection of iconic locations in Sydney and Melbourne. A global industry leader for two decades, Virgin Active Australia continues to innovate by developing a more personalised gym, multi-boutique experience and mission to provide irresistible exercise experiences.