Virgin Music Group
Adrian Pope is an accomplished executive in the music industry, currently serving as EVP Digital Business & Global Partner Relations at Virgin Music Group since November 2024. With extensive experience in digital business and artist services, Adrian held multiple leadership roles at [PIAS] from October 2004 to March 2025, including Chief Digital Officer and Managing Director for both Global Artist & Label Services and Digital & Business Development. Prior to [PIAS], Adrian was the Managing Director and Founder of Motion Digital, a consultancy specializing in digital media strategies for the music, film, and gaming sectors. Further experience includes roles at Independiente Ltd, Understanding & Solutions, and Robinsons, showcasing a strong background in digital marketing, strategic insights, and business development. Adrian holds a BA Hons degree in History from the University of Central Lancashire.
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Virgin Music Group
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Virgin Music Group is the world’s leading partner to independent music companies and artists who require a standalone team with global infrastructure and local expertise in every major music market around the world. Virgin Music Group offers compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available for independent record labels and artists who want to succeed.