Rodney Elder

Executive Vice President North America at Virtusales Publishing Solutions

Rodney Elder has extensive experience in business development and strategic consulting, currently serving as Executive Vice President North America at Virtusales Publishing Solutions since October 2009, where previous roles included Vice President Commercial Operations and Vice President Sales and Marketing. In addition to this, Rodney has been a Director at Elders Real Estate Consulting since June 2009, focusing on strategic consulting, business plan formulation, and sales strategy development. Prior experience includes positions at International Business Systems as Business Development Manager for both the UK & Ireland and Australia, and at TouchStar, where responsibilities included strategic partner development and managing complex sales processes. Earlier roles also include Business Development Manager at Vodafone and Sales Consultant at Thomson Ford. Rodney holds a degree in Business, Marketing, Management, and Finance from Western Sydney University.

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Virtusales Publishing Solutions

Virtusales is the award-winning creator of BiblioSuite, powerful software that streamlines workflows and brings efficiencies to world-leading trade, academic, educational & children’s publishers. Developing the future of publishing for 25 years, we help your sales, marketing, tech, rights and royalties teams be more successful through best-in-class software and services. Our customers include Penguin Random House, Hachette, Macmillan, Bonnier, HarperCollins, Elsevier, Oxford University Press, DK, Harvard University Press, Princeton University Press, Walker Books, Candlewick Press, Hay House, Usborne, and many more. Why work with us? • We’re publishing specialists: You need to adapt to industry changes, improve productivity and drastically reduce costs. Our unrivalled publishing knowledge will see you through. • Not just software: We also offer expert consultancy, friendly support and flexible hosting options so you can focus on what matters most. • Top 50 or independent presses: From large-scale world leaders to high-profile independents, we’ve worked with publishers across the UK, USA, Australia and Europe. • We’re trusted around the world: With over 130 successful implementations of all sizes under our belt – ranging from 5 to 2,000 users on a single instance across up to 16 countries worldwide. To learn more about how we can support you, visit our website or follow us on X @Virtusales.


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