Viseca
Diego Citran is a seasoned marketing professional with extensive experience in various managerial roles. Currently serving as Marketing Manager at Viseca Card Services SA since November 2020, Diego is responsible for planning, budgeting, and executing marketing programs. Previously, Diego held positions at Pirelli from June 2014 to April 2020, where responsibilities included developing and implementing a yearly communication plan and managing the marketing budget, alongside supporting sales and developing the company's first B2B online platform. In 2013, Diego contributed to the Porsche Business Excellence project aimed at enhancing customer satisfaction across the dealer network in Switzerland. Diego holds a Bachelor's degree in Economics from USI Università della Svizzera italiana, graduated in 2011.
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Viseca
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Viseca is a leading provider of products and services in the area of cashless payments. This includes the issuing of payment cards (Viseca Card Services SA) and the provision of card business services for issuers (Viseca Payment Services SA). Sales in 2021 were CHF 420.6 million and consolidated profit was CHF 50.9 million. Viseca is owned by the largest Swiss cantonal and retail banks. This includes all cantonal banks, the Raiffeisen Group, Entris Banking, Migros Bank, Bank Cler, regional banks as well as private and commercial banks.