Meryem Boucetta

Meryem Boucetta has extensive experience in marketing and business partnerships, currently serving as the Marketing & Business Partner Director and Marketing & Communication Director for Africa at Visiativ since January 2017. Responsibilities include conducting consumer research, developing go-to-market strategies, executing marketing plans, managing budgets, and organizing events to enhance public relations. Meryem's previous roles include Marketing Operations and Partnership Manager at DATAPLUS Technologies, where networking and operational marketing actions were key, as well as various internships that provided foundational experience in customer satisfaction research, communication strategies, and business development. Meryem holds a Master's degree in Marketing and Commercial Actions from ENCG Casablanca and has pursued additional certifications in digital marketing, SEO, CRM, and automation.