Vision Healthcare NV
Geert Cools has an extensive work experience, starting in 1993 with a role as a Brand Manager at Ferrero Europe. geert then worked at Danone Waters in various marketing positions, including Marketing Director for Danone Waters Brands Benelux. In 2005, Geert joined Campbell Soup Company, where they held roles such as VP Marketing Europe & General Manager Zone Nordic. In 2014, they founded BrandRacer BVBA and also worked at Omega Pharma, A Perrigo Company as the Vice President Sales & Marketing Branded Consumer Health Care and General Manager for Omega Pharma Netherlands. From 2016 to 2021, Geert served as Chief Business Officer Branded Consumer Self Care at Perrigo Company plc. geert is currently the CEO of Vision Healthcare NV.
Geert Cools completed their postgraduate studies in MEA Marketing & Stratégie at Université Paris Dauphine - PSL in 1992. Prior to that, they earned their Master's degree in Commercial Engineering from KU Leuven, having studied from 1987 to 1991.
Vision Healthcare NV
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Our company Culture, Values & People: Vision Healthcare wants to revolutionize consumer healthcare with innovative solutions. We focus on having close direct relationships with our consumers and enhancing their lives by providing solutions that fit their needs. We expect our people to think outside the box and go the extra mile in order to find innovative solutions for our consumers’ needs. VHC stimulates its employees to learn from each other and to make an impact. Only then will we keep improving and delivering better results. Consumer centricity: Our people demonstrate a genuine consumer curiosity and co-create mindset, delivering everyday happy consumer experiences. Our agile and entrepreneurial spirit guarantees quick decision making, a crucial prerequisite in a sector that changes as quickly as the ecommerce business. Digital game changers: Vision Healthcare aims to be a front-runner that reinvents consumer healthcare with digital operating and business models. We look for entrepreneurial, agile people who think outside the box and can keep an eye on the bigger picture of improving consumer self care. We keep processes and structure to a minimum but when we do install them, we ask for rigor and discipline. Relentless ambition: dream big! At Vision Healthcare, we set the bar high. We go the extra mile to make next level consumer self care possible. How do we do that? By learning from our mistakes, which often help us unlock new opportunities, and by never forgetting to celebrate successes and giving credit where credit is due. Make it happen: Vision Healthcare empowers its employees to make a clear impact. We have a clear no nonsense, common sense culture, keeping things simple and effective. Our message to our people: face the facts but focus on creative and pragmatic solutions.