VISIT FLORIDA
Kizzy Sanchez is an experienced marketing professional with a robust background in partnership management and institutional marketing. Currently serving as Partnership Manager for VISIT FLORIDA, Kizzy previously held leadership roles at the Jewish Federation of Palm Beach County as Director of Institutional Marketing and at Wild Coffee Marketing as Senior Marketing Consultant. Kizzy has a proven track record of driving brand awareness, generating revenue growth, and managing multi-disciplinary teams across various industries. Prior experience includes significant contributions as Director of Marketing & Events at Morikami Museum & Japanese Gardens, where Kizzy successfully increased visitation and elevated the organization’s brand through innovative marketing strategies and community engagement. Kizzy holds a Master of Science in Sports Administration (Marketing Concentration) and a Bachelor of Arts in Communications for Business from Florida State University.
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VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.