Ruochen Shi

Ruochen Shi has a diverse background in digital marketing. Starting in 2015 as a Digital Marketing Intern at Hansen's Advisory Services, Inc., they gained experience in raising brand awareness through social media content generation and conducting email campaigns. In 2016, they joined BZO Wheel and Tire Distributor as a Digital Marketing Analyst, where they built and executed digital marketing strategies to generate leads. Ruochen also took charge of account receivable for the New Mexico Branch. In the same year, they became a Digital Marketing Manager at SVACE, focusing on maintaining brand consistency, generating optimized content, and developing social media strategies. In 2017, they joined BlueFocus Communication Group as a Digital Marketing Specialist, where they excelled in client relations management, web store optimization, and achieving significant sales growth. Currently, they are working at VisualOn, Inc. as a Marketing Manager, responsible for developing and managing paid search campaigns, integrating marketing activities, and enhancing brand awareness through online and offline channels.

Ruochen Shi has a Master of Science (M.S.) degree in New Media Management, which was obtained from Syracuse University from 2014 to 2015. Prior to that, Ruochen Shi earned a Master of Arts (M.A.) degree in TV and Broadcast Director from Hebei University, where they studied from 2010 to 2014. Additionally, Ruochen Shi has obtained several certifications, including "Google Project Management" from Google in April 2021, "Learning Data Analysis" from LinkedIn Learning - Course Certificate in July 2020, and various Google certifications such as "Google AdWords Search Certification" and "Google Analytics Individual Qualification" in July 2016. They have also completed multiple online courses on platforms such as Lynda.com, including "Gantt Charts Explained", "Project Management Simplified", "Planning a Career in User Experience", and "UX Design Techniques: Overview", all obtained in 2016 and 2017.