Vita Coco
Brittany Harshbarger has extensive experience in marketing and media, beginning in 2011 with roles such as Coca-Cola Student Ambassador and Illio Yearbook Writer & Designer. Brittany later held positions at MRY, Camp Canaan, DigitalMediaIX, DiMassimo Goldstein, Starcom, Modco Media, and Vita Coco, where they served as Associate Director and Senior Manager in growth marketing and media strategy. Throughout their career, Brittany has focused on digital marketing, e-commerce, performance marketing, and media planning and buying.
Brittany Harshbarger received their Bachelor of Science degree in Advertising from the University of Illinois Urbana-Champaign in 2013. Brittany then continued their education at the same university and obtained a Master of Science degree in Strategic Brand Communications from 2017 to 2019. In 2011, they participated in a Study Abroad program at the University of Wollongong in Australia during the spring semester. Prior to their university education, Brittany attended New Canaan High School from 2005 to 2009.
Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.