Vita Coco
Jane Prior worked as the Chief Marketing Officer at Vita Coco starting from August 2014. Prior to that, they held the position of VP, US Marketing at Vita Coco from 2009 until August 2014. Before joining Vita Coco, they were the Director of Marketing at Red Bull New York from 2006 to 2008. Their career in marketing began in 2002 when they worked as a Manager of Marketing and Communications at Maxim Sports Marketing until 2006.
Jane Prior obtained a BComm degree from University College Dublin between 1996 and 1999. Jane then pursued a Master's in Business Studies with a specialization in Marketing and E-Commerce at the same institution from 2000 to 2001.
Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.