Vita Coco
Kayla Federici is an experienced marketing professional with a diverse background in content strategy and brand partnerships. Currently serving as a Content Strategist at Vita Coco since March 2023, Kayla previously held the position of Brand Partnerships Manager at TikTok from November 2021 to March 2023. Additional experience includes working in account development at MuleSoft under Salesforce, as well as various roles at Yelp, where Kayla progressed from Junior Account Executive to Elite Account Executive between June 2018 and October 2020. Kayla began a marketing career as Campus Marketing Lead and Growth Marketing Intern at JoyRun, Inc. from August 2016 to May 2018. Education was completed at the University of Illinois Urbana-Champaign from 2014 to 2018.
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Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.