Vita Coco
Mara Gallegos currently serves as the Lead Brand Educator at Vita Coco since August 2017, where responsibilities include managing brand ambassadors and maintaining expertise on client products. Prior experience encompasses roles such as Field Marketing Manager for Dracko, where Mara documented lead intelligence and reported marketing activities, and Assistant Manager at Restaurant BELLA ITALIA, focusing on customer service and menu knowledge. Early career highlights include a position as Brand Ambassador for Dracko Merchandising, involving outreach and event organization, as well as work-study experiences at Tarrant County College. Mara holds a Bachelor's degree in Marketing/Management from UT Arlington and an Associate of Arts from Tarrant County College.
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Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.