Vita Coco
Peyton Smith is currently serving as the Senior Manager of Content Marketing at Vita Coco since November 2024. Prior to this role, Peyton held various positions at Weber Shandwick from June 2021 to November 2024, including Account Director and Senior Account Manager, focusing on content strategy for Unilever Beauty & Personal Care brands. Experience also includes working as a Senior Account Executive and Account Executive at MSL from July 2018 to June 2021, and as an Account Coordinator at Dalton Agency from June 2017 to June 2018. Earlier career roles include Staff Writer/Photographer at CollegeFashionista and an internship at Dalton Agency. Peyton holds a Bachelor's degree in Advertising from the University of Florida, obtained in 2017.
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Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.