Vita Coco
Savita Kharbas has extensive work experience in the category management and consumer insights field. Savita currently holds the position of Senior Director of Category + Consumer Insights at Vita Coco, where they have been responsible for establishing and growing the Category Management team. Savita'sachievements include securing new distribution for the brand and expanding its presence in major retailers. Prior to Vita Coco, Savita worked at Danone North America as a Category Strategy & Insights Manager, focusing on key accounts such as Publix and Southeastern Grocers. Savita also has experience at Dr Pepper Snapple Group as a Category Manager and at Nielsen in various roles, including Associate Client Manager and Analyst.
Savita Kharbas holds a Bachelor's degree in Sociology from Indiana University Bloomington, completed in the year 2011. In addition, they obtained a White Belt certification from Six Sigma in February 2016.
Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.