VitalSource
Liz Petersen has held various marketing and sales roles throughout their career, working with companies such as VitalSource, State Street Global Advisors, and Museum of Science. With a background in communications and advertising, Liz has experience in growth marketing, campaigns, direct marketing, and social media consulting. Liz has also been involved in creating awareness and supporting sales initiatives for multi-channel marketing strategies. Throughout their career, Liz has demonstrated a strong focus on increasing response rates and ROI for their clients through high-quality data and services.
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VitalSource
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VitalSource Technologies is a platform that provides building, enhancing, and delivering e-learning content. They offer best-in-breed technology, enterprise-level scalability, industry-leading analytics, and the broadest digital content catalog in higher education. The VitalSource Bookshelf® platform is the most used e-textbook delivery platform inhigher education. Content from more than 1000 of the world’s top academic publishers is available to Bookshelf platform users, including those living with disabilities, on a variety of operating systems and devices.