Vittoria Group
Cassio Riccelli is an experienced Sales & Marketing Manager with a strong track record in the Latin American market. Currently serving at Vittoria Group since April 2015, Cassio has effectively developed partnerships with local distributors to enhance brand visibility and sales, significantly increasing sales from under US$200k to over US$1.9 million as a previous Sales Manager for the region. In addition to extensive experience as a multi-sport athlete focused on brand representation, Cassio has previously worked as a brand analyst at Shimano Latin America, where strategic planning and execution of marketing initiatives contributed to generating over US$1 million in sales for various brands. Cassio holds a BSc in Administração com Comércio Exterior from Universidade Presbiteriana Mackenzie.
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Vittoria Group
Vittoria is one of the world’s leading manufacturers of bicycle tires with an annual production of more than 7 million tires and 900,000 high performance tubulars and cotton tires #VittoriaTires. Vittoria research & development center develops tires and wheels at all levels through constant innovation. In 2015, Vittoria launched the only tyres in the world with Graphene #PoweredByGraphene. Prior to the advanced development of Graphene, there was always the requirement of choosing between optimizing, or aiming at, speed, grip, durability and puncture protection. Effectively, the introduction of Graphene in tires allows for natural material barriers of rubber to be removed. This means that there is no longer the need for such compromises between speed, grip, durability and puncture resistance. Vittoria is the partner of some of the most important pro-teams in the world, considering road and mountain bike, and its honors list is none other than jaw dropping: 41 wins in the Tour de France, Giro d’Italia, the Vuelta, Milano-Sanremo, Paris-Roubaix and 81 Olympic medals, 32 of which won gold. For the last 10 years, Vittoria has been providing neutral assistance in major international cycling competitions through the Servizio Corse. The Servizio Corse is the face of Vittoria in the world. The commitment in supporting cyclists in their passion is Vittoria's fundamental mission. Every year, the Servizio Corse team is the support of cyclists in more than 70 road and MTB competitions across Europe. Our professional support team provides unexceptionable assistance to cyclists during any race.