MK

Mike King

Vittoria Signs Mike King As Brand Ambassador at Vittoria Group

Mike King is an accomplished cycling professional with extensive experience in brand ambassadorship and event management. Currently serving as a brand ambassador for Vittoria Industries Ltd. and Rhinomed Limited Australia, Mike also holds the position of Cycling Supervisor at the Rock Hill Outdoor Center, overseeing the esteemed Rock Hill BMX Supercross track. In addition to these roles, Mike has contributed to the Union Cycliste Internationale as a Technical Delegate and previously served as BMX Program Director for USA Cycling. Notable past roles include Brand Ambassador for Felt Bicycles, GLUKOS, and Vee Tire Co, where Mike played a crucial role in product development and brand promotion within the cycling and action sports industries.

Location

Rock Hill, United States

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Vittoria Group

Vittoria is one of the world’s leading manufacturers of bicycle tires with an annual production of more than 7 million tires and 900,000 high performance tubulars and cotton tires #VittoriaTires. Vittoria research & development center develops tires and wheels at all levels through constant innovation. In 2015, Vittoria launched the only tyres in the world with Graphene #PoweredByGraphene. Prior to the advanced development of Graphene, there was always the requirement of choosing between optimizing, or aiming at, speed, grip, durability and puncture protection. Effectively, the introduction of Graphene in tires allows for natural material barriers of rubber to be removed. This means that there is no longer the need for such compromises between speed, grip, durability and puncture resistance. Vittoria is the partner of some of the most important pro-teams in the world, considering road and mountain bike, and its honors list is none other than jaw dropping: 41 wins in the Tour de France, Giro d’Italia, the Vuelta, Milano-Sanremo, Paris-Roubaix and 81 Olympic medals, 32 of which won gold. For the last 10 years, Vittoria has been providing neutral assistance in major international cycling competitions through the Servizio Corse. The Servizio Corse is the face of Vittoria in the world. The commitment in supporting cyclists in their passion is Vittoria's fundamental mission. Every year, the Servizio Corse team is the support of cyclists in more than 70 road and MTB competitions across Europe. Our professional support team provides unexceptionable assistance to cyclists during any race.


Headquarters

Brembate, Italy

Employees

1,001-5,000

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