Vittoria Group
Vanessa ten Hoff is a Chief Innovation Officer at Vittoria Group since 2021. Prior to that, she served as a Senior Director in Brands & Digital EMEA at Whirlpool Corporation from 2015 to 2021. Vanessa has extensive experience in marketing, commercial planning, product management, and business development in the household appliances industry. She is a seasoned professional with a strong track record of leading international teams and driving innovation and strategic alliances within the EMEA region. Vanessa's academic background includes executive education from Northwestern University and degrees in International Marketing Management and Information Business.
Vittoria Group
Vittoria is one of the world’s leading manufacturers of bicycle tires with an annual production of more than 7 million tires and 900,000 high performance tubulars and cotton tires #VittoriaTires. Vittoria research & development center develops tires and wheels at all levels through constant innovation. In 2015, Vittoria launched the only tyres in the world with Graphene #PoweredByGraphene. Prior to the advanced development of Graphene, there was always the requirement of choosing between optimizing, or aiming at, speed, grip, durability and puncture protection. Effectively, the introduction of Graphene in tires allows for natural material barriers of rubber to be removed. This means that there is no longer the need for such compromises between speed, grip, durability and puncture resistance. Vittoria is the partner of some of the most important pro-teams in the world, considering road and mountain bike, and its honors list is none other than jaw dropping: 41 wins in the Tour de France, Giro d’Italia, the Vuelta, Milano-Sanremo, Paris-Roubaix and 81 Olympic medals, 32 of which won gold. For the last 10 years, Vittoria has been providing neutral assistance in major international cycling competitions through the Servizio Corse. The Servizio Corse is the face of Vittoria in the world. The commitment in supporting cyclists in their passion is Vittoria's fundamental mission. Every year, the Servizio Corse team is the support of cyclists in more than 70 road and MTB competitions across Europe. Our professional support team provides unexceptionable assistance to cyclists during any race.