Viva.com
Katerina Traka is an experienced public relations and communications professional, currently serving as the PR & Communications Director at Viva.com since April 2022. Prior to this role, Katerina held various positions at KORRES, including Head of Communications & PR from January 2016 to April 2022 and Communications & PR Manager from 2008 to 2015. Katerina's earlier experience includes being a Public Relations Manager at HEAVEN MUSIC from 2007 to 2008 and a Senior Account Manager at BBDO GROUP/IKON Porter Novelli from 2001 to 2007. Katerina holds an MSc in Public Relations from the University of Stirling (1999-2000) and a Bachelor of Arts in Communication & Mass Media Studies from the National & Kapodistrian University of Athens (1994-1998).
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Viva.com
Viva.com is a leading European technology bank, delivering the future of payments, now. With presence in 24 markets, it is the payment institution with the largest footprint in Europe. Viva.com’s mission is to change the way businesses pay and get paid, offering truly unifying, yet localized, end-to-end advanced digital payments solutions and embedded banking services tailored to their needs. An advocate for a sustainable cashless economy, the Organisation delivers digital payments services across three different time zones, in 17 languages and 9 currencies, featuring over 30 payment methods. Harnessing the power of revolutionary technologies, such as the viva.com | Terminal app and Smart Checkout payment gateway, Viva.com provides an omnichannel solution, that offers seamless, conversion-boosting ways to process online and in-person transactions, streamlining business operations and enhancing the customer experience.