Viva.com
Rikke Birkenfeldt Petersen is a seasoned marketing professional with extensive experience in various sectors including digital identity, payments, and B2B marketing. Currently serving as the Regional Marketing Manager for the Nordics at Viva.com since May 2023, Rikke previously held leadership roles at Nets Group, where responsibilities included developing go-to-market strategies for eID Solutions and enhancing customer engagement in digital payments. Rikke’s diverse background includes significant positions such as Head of Marketing at Immeo P/S and Marketing Manager roles at Sitecore and Carlsberg Byen P/S, encompassing strategic planning, brand building, campaign execution, and marketing communications. Rikke holds a Cand. Merc. degree in Brand and Communications Management from Copenhagen Business School, complemented by a Bachelor's degree in Intercultural Marketing and Communication and further education in social media and event coordination.
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Viva.com
Viva.com is a leading European technology bank, delivering the future of payments, now. With presence in 24 markets, it is the payment institution with the largest footprint in Europe. Viva.com’s mission is to change the way businesses pay and get paid, offering truly unifying, yet localized, end-to-end advanced digital payments solutions and embedded banking services tailored to their needs. An advocate for a sustainable cashless economy, the Organisation delivers digital payments services across three different time zones, in 17 languages and 9 currencies, featuring over 30 payment methods. Harnessing the power of revolutionary technologies, such as the viva.com | Terminal app and Smart Checkout payment gateway, Viva.com provides an omnichannel solution, that offers seamless, conversion-boosting ways to process online and in-person transactions, streamlining business operations and enhancing the customer experience.