Kenza El Alami

Kenza El Alami is an experienced marketing professional currently serving as a Fuels Brand Manager at Vivo Energy since August 2019. In this role, responsibilities include developing comprehensive marketing plans through market research and strategic campaigns, deploying a 360° communication strategy, managing an annual budget of $3M, and launching key projects like the 100 years of Shell initiative in Morocco. Prior to Vivo Energy, Kenza worked as a Consumer Engagement Executive at BAT, focusing on brand ambassador management and development strategies, and as a Brand Manager Assistant at Unilever, where contributions included brand performance analysis and promotional plan execution. Educational qualifications include a degree in Marketing and Commercial Actions from Ecole Nationale de Commerce et de Gestion d'Agadir, obtained in 2016.