VML MAP
Filipa Ribeiro e Silva, also known as Pipa, is an accomplished professional with extensive experience in digital transformation and data-driven marketing strategies. Currently serving as the Global Senior Account Director for Digital Transformation at VML MAP since April 2024, Pipa leads the EU Client and Global Insights for The Coca-Cola Company. Previously, Pipa held a role as Global Sr. Associate Director at EssenceMediacom, where responsibility included developing global Performance Media and Data & Tech strategies for adidas. Additional experience encompasses leadership positions at News Corp Australia, Cardlytics, and Aimia Inc., where Pipa demonstrated expertise in account management, audience planning, and marketing execution across various sectors. Pipa also contributed to academia as a guest lecturer in Marketing Strategy at Hult International Business School. Educational qualifications include a Master’s degree in International Business and a strong foundation in communications and media.
This person is not in the org chart
This person is not in any offices
VML MAP
2 followers
As of January 1st, Wunderman Thompson MAP becomes VML MAP. New chapter. Same MAP Team. We are a diverse, global team representing over 55 nationalities, all bound by our passion for helping brands create personal connections with consumers. As the world leaders in Marketing Automation, Personalization, Loyalty, and CRM at scale, we partner with renowned brands across various industries. With our presence in 14 locations worldwide, we craft innovative solutions that resonate with global audiences. Our mission is simple: humanize the connection between brands and consumers through data-driven, personalized content across all channels. Leveraging our expertise in marketing automation, personalization, loyalty, and CRM, we empower clients to deliver scalable, efficient, and impactful experiences that drive measurable business success. We are headquartered in Copenhagen and have 14 fully integrated offices in North and Central America, Europe, and Asia. We work as "one team, multiple locations." Join the journey. Consulting - Data & AI - Content & Creative - Identity & 1to1 Paid media - Technology & Platform - Operating models & processes - Operations and Optimization