VML
Laura is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding. Her mission is to fuel creativity with data using the world’s largest and longest-running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category, with relevant experience in FMCG and retail.
As a member of the Initiative for Real Growth, a cross-WPP thought leadership council, Laura contributed to the development of an industry-leading growth framework to deliver sustained, humanized, business growth. To learn more visit https://instituteforrealgrowth.com. She was also part of the development of HerGenZ world, a global study of Gen Z girls.
A passionate advocate of advancing inclusion and diversity in the workplace, Laura has been a featured speaker at SXSW, the 3% Conference, The Girls’ Lounge, Cannes Lions School, and The One Club. She holds a B.S. in business administration from the Villanova School of Business.
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VML
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VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.