VML
As co-CEO of VMLY&R in Asia, Yi-Chung is focused on managing the agency’s regional growth through cross-discipline integration, planning and organizational strategy.
Before VMLY&R was established in 2018, Yi-Chung developed one of China’s most sought after digital marketing agency – im2.0 – which was later acquired by VML and became VML China under Yi-Chung’s continued leadership. Prior to that, Yi-Chung was a marketing VP at PepsiCo Greater China, where he managed its portfolio of sparkling brands and led marketing strategy, insights and innovation functions. Yi-Chung was also previously a principal strategy consultant at Monitor Group, where he guided major international companies on their growth strategies in Asia.
Yi-Chung graduated from the London School of Economics and Political Science with a master’s degree in econometrics and mathematical economics.
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VML
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VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.