Vodafone
Carla Nascimento is a seasoned Senior Marketing Analyst at Vodafone, where tenure has spanned from June 2007 to the present. In this role, Carla focuses on developing and benchmarking Customer Experience (CX) through various metrics such as NPS and CSAT, while also identifying gaps and formulating a comprehensive CX strategy. Responsibilities include collaborating with senior stakeholders, managing cross-functional projects, and establishing a governance model to track progress. Previous experience includes roles as Marketing Analyst and Business Analyst at Vodafone, as well as customer service at Telecel and administrative support at Sindicato Nacional dos Quadros e Técnicos Bancários. Carla's educational background includes degrees in Marketing Management and advanced training in crisis communication and digital marketing.
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Vodafone
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Vodafone offers a range of leading connectivity products and platforms to consumers and businesses across Europe and Africa. They serve private & public sector customers of all sizes with a broad range of connectivity services, supported by their dedicated global network. They have unique scale and capabilities, and are expanding their portfolio of products and services beyond core mobile and fixed connectivity into new growth areas, such as: unified communications, Internet of Things (IoT) and cloud & security. More than 35 years ago, Voafone made the first-ever mobile phone call, sent the first SMS in Britain, and have been changing the lives of billions of people ever since. Now, they are using smartphones to fight cancer, big data for social good, and aim to connect over 250 million people to their next generation networks by 2025. Vodafone’s Purpose is to connect for a better future and their expertise and scale gives them a unique opportunity to drive positive change for society. Their networks keep family, friends, businesses and governments connected and they play a vital role in keeping economies running and the functioning of critical sectors like education and healthcare. They are trusted by more than 6 million organizations around the world, with sector expertise including energy and utilities, logistics and transport, insurance, automotive, retail and manufacturing. Vodafone’s global reach includes high-capacity connectivity with 96 points of presence extending across 24 countries.