Volkswagen Group Africa
Bridget Harpur possesses extensive marketing experience, currently serving as the Head of Marketing at Volkswagen Group South Africa since March 2009, with a focus on strategy and implementation across various marketing initiatives including product launches and activations. Previously, Bridget held roles as Rental Sales Manager and Brand Marketing Manager within the same company. Earlier experiences include serving as Group Account Director for FNB Personal Banking at FCB Johannesburg and managing accounts for Volkswagen and Coca Cola at Ogilvy & Mather Advertising. Bridget’s career commenced as a Channel Strategist for Sanlam at BBDO in 2002. Educational qualifications include an Executive Management Development Programme in Organizational Leadership from Stellenbosch University and a Post Graduate Diploma in Communication and Media Studies from the AAA School of Advertising, complemented by a Bachelor's Degree in Drama and Dramatics/Theatre Arts from the University of Stellenbosch.
This person is not in any teams
Volkswagen Group Africa
Volkswagen of South Africa (Pty) Ltd, trading as Volkswagen Group Africa, is a wholly owned subsidiary of the Volkswagen Aktiengessellschaft (VWAG) in Germany. Volkswagen Group Africa is located in Kariega, 35 km from Gqeberha within the Nelson Mandela Bay Metropole, and has become a major contributor to foreign direct investment, technology transfer and skills development. Established in 1946, the plant was initially called SAMAD (South African Motor Assemblers and Distributors) for the local assembly of Studebaker cars and commercial vehicles. The first Beetle rolled off the line in 1951 and heralded the beginning of the largest German investment in Southern Africa. Volkswagen Group Africa’s brands retain a consistently strong position in the South African passenger vehicle market. Its Kariega plant is the sole manufacturer of the Polo worldwide, exporting to 38 countries. For generations, Volkswagen Group Africa has led the pack in the key areas of transformation. The company has set key targets and measures its success, which is the reason it has such a proud record as a responsible corporate citizen. The company strongly believes that job creation and skills development will fuel Black Economic Empowerment. Its first priority, therefore, is to build a strong and successful business that protects and creates jobs within Volkswagen Group Africa and the broader Volkswagen family of suppliers and franchised Dealers. In addition to its South African operations, Volkswagen Group Africa is also responsible for the Sub-Saharan Africa region and North African markets. In terms of its production footprint, Volkswagen Group Africa currently has assembly facilities in Kenya (assembling Polo Vivo, T-Cross, Tiguan and Touareg), Rwanda (assembling Virtus, T-Cross, Caddy, Tiguan and Amarok), and Ghana (assembling T-Cross, Tiguan, Teramont and Amarok). The brand’s presence in Rwanda also includes mobility solutions services such as car sharing and ride hailing.