Vrumona
Bas Derksen is an experienced sales manager with a background in the beverage industry, currently serving as National Sales Manager at Texelse Bierbrouwerij B.V. since February 2022. Prior to this role, Bas held various positions at Vrumona from October 2000, including Senior Sales Manager, National Sales Manager for Wholesale, and Sales Manager for Out of Home & Export. Responsibilities have included leading teams of account managers, negotiating purchasing conditions with major distributors, implementing category vision, overseeing innovation distribution, translating corporate agreements into sales execution plans, and conducting coaching and performance evaluations. Bas holds a Bachelor of Commerce in Marketing from Saxion University of Applied Sciences.
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Vrumona
Frisdrankproducent Vrumona richt zich sinds haar oprichting in 1945 op de productie en verkoop van frisdranken in Nederland. Vrumona produceert en verkoopt zowel eigen merken zoals Royal Club, Crystal Clear, Sourcy, Russell & Co, Butcha Kombucha en Sisi als merken in licentie, waaronder Pepsi, 7up, Rockstar en Rivella. Gedreven door haar missie “Goed en Gezond Drinken voor Iedereen”, zet Vrumona in op het gezonder maken van de frisdrankcategorie. Zo heeft Vrumona sinds 2015 het suikerpercentage van haar frisdranken jaarlijks met 5% weten te reduceren en bestaat inmiddels 64% van haar portfolio uit laag calorische dranken met minder dan 5 Kcal per 100 milliliter.