Vrumona
Hidde Stoelinga is a seasoned professional with extensive experience in account management, business development, and commercial strategy across various sectors. Currently serving as the National Accountmanager Wholesale & Foodservice at Vrumona since March 2024, Hidde has also been actively involved with The Forest Project B.V. as a "Groene ondernemer" since December 2018, focusing on nature conservation initiatives. Previous roles include Account Director at Storyteq and Accountmanager Print&Apply at Zetes, where Hidde contributed to enhancing supply chain performance. With a solid foundation in management, economics, and legal studies from the Amsterdam University of Applied Sciences and additional qualifications from various institutions, Hidde Stoelinga has proven expertise in leading sales teams and driving new business development throughout a diverse career.
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Vrumona
Frisdrankproducent Vrumona richt zich sinds haar oprichting in 1945 op de productie en verkoop van frisdranken in Nederland. Vrumona produceert en verkoopt zowel eigen merken zoals Royal Club, Crystal Clear, Sourcy, Russell & Co, Butcha Kombucha en Sisi als merken in licentie, waaronder Pepsi, 7up, Rockstar en Rivella. Gedreven door haar missie “Goed en Gezond Drinken voor Iedereen”, zet Vrumona in op het gezonder maken van de frisdrankcategorie. Zo heeft Vrumona sinds 2015 het suikerpercentage van haar frisdranken jaarlijks met 5% weten te reduceren en bestaat inmiddels 64% van haar portfolio uit laag calorische dranken met minder dan 5 Kcal per 100 milliliter.