Vrumona
Jan Eijrond currently serves as the Head of CMI & Media at Vrumona since January 2022. Eijrond has previous experience as a Strategic Program Manager for Customer Digitalization at Menzis, where responsibilities included leading the vision and roadmap for the customer and operations organization and driving a customer experience and digitalization acceleration program. Additional roles at Menzis included Manager of Analytics, Customer Experience, and Change, overseeing a team focused on customer-centric digitalization and data-driven decision-making. Eijrond's career also encompasses instrumental positions at Koninklijke Grolsch as Head of Marketing Insights, Trade Marketing Manager, Director of Marketing & Sales at Winkel van Sinkel, and various product management roles at JACOBS DOUWE EGBERTS. Eijrond holds a Master of Science in Business Administration from Radboud University and a BHA in Hospitality Administration/Management from Hotelschool The Hague.
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Vrumona
Frisdrankproducent Vrumona richt zich sinds haar oprichting in 1945 op de productie en verkoop van frisdranken in Nederland. Vrumona produceert en verkoopt zowel eigen merken zoals Royal Club, Crystal Clear, Sourcy, Russell & Co, Butcha Kombucha en Sisi als merken in licentie, waaronder Pepsi, 7up, Rockstar en Rivella. Gedreven door haar missie “Goed en Gezond Drinken voor Iedereen”, zet Vrumona in op het gezonder maken van de frisdrankcategorie. Zo heeft Vrumona sinds 2015 het suikerpercentage van haar frisdranken jaarlijks met 5% weten te reduceren en bestaat inmiddels 64% van haar portfolio uit laag calorische dranken met minder dan 5 Kcal per 100 milliliter.