Vrumona
Madelief Bosman has extensive experience in sales and account management, currently serving as the National Sales Manager Out of Home at Vrumona since July 2017, where responsibilities also include managing customer support and overseeing national accounts in the foodservice sector. Prior to joining Vrumona, Madelief held various roles at Anheuser-Busch InBev from November 2007 to June 2017, including Wholesale Manager and Sales Manager for National Accounts. Earlier experience includes a position as Portal Manager at GET NV for a brief period in 2007. Madelief holds a Bachelor’s degree in Commerce from Hanze University (2001-2005) and a Bachelor’s degree in Education from Windesheim (2005-2006), complemented by foundational education at CCC (1997-2001).
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Vrumona
Frisdrankproducent Vrumona richt zich sinds haar oprichting in 1945 op de productie en verkoop van frisdranken in Nederland. Vrumona produceert en verkoopt zowel eigen merken zoals Royal Club, Crystal Clear, Sourcy, Russell & Co, Butcha Kombucha en Sisi als merken in licentie, waaronder Pepsi, 7up, Rockstar en Rivella. Gedreven door haar missie “Goed en Gezond Drinken voor Iedereen”, zet Vrumona in op het gezonder maken van de frisdrankcategorie. Zo heeft Vrumona sinds 2015 het suikerpercentage van haar frisdranken jaarlijks met 5% weten te reduceren en bestaat inmiddels 64% van haar portfolio uit laag calorische dranken met minder dan 5 Kcal per 100 milliliter.