QH

Quan Nguyen Hong

Chief Marketing Officer at Vua Nệm

Quan Nguyen Hong has a diverse work experience spanning over 15 years. Quan has held various leadership positions in different industries, showcasing their expertise in marketing, communication, branding, and business development.

Their most recent role is as the Chief Marketing Officer at Vua Nệm, the leading mattress and bedding products retailer in Vietnam. Quan is responsible for developing and implementing marketing, communication, and brand strategies to acquire potential customers and achieve the company's business perspective.

Prior to that, Quan served as the Director of Social Selling and Online Retail at Venesa, where they focused on digital marketing and sales strategies.

Quan has also worked as the Deputy Director General at KYS Vietnam, a beauty-care products brand. In this role, they were involved in creating and implementing the company's vision, mission, and overall direction, as well as overseeing product development and branding.

Quan has experience in the beauty-care market as the Director of Marketing and Communication at Venesa. Quan contributed to the company's growth and aimed to establish it as the leading anti-aging solutions provider in Vietnam.

Additionally, Quan has worked as a Media Manager at Vietnam Prosperity Bank (VPBank), where they managed integrated marketing and communication campaigns and handled media planning for the bank's branding and product promotion.

Furthermore, they have experience in creative management and content marketing as a Creative Manager cum Senior Content Marketing Consultant at Admicro.

Quan has also contributed to the social enterprise sector, serving as the Business and Strategic Development Manager at VietHealth Ltd. Co., and as the Office Manager cum Senior Project Manager at Sustainable Health Development Centre - VietHealth. In these roles, they were responsible for developing business plans, branding plans, and marketing plans, as well as managing human resources and external relations.

Earlier in their career, Quan worked as the Deputy Director at Vietranart Localization Company, where they managed the business and a team of translators. Quan was also involved in direct translation work.

Overall, Quan Nguyen Hong's work experience highlights their strong leadership skills, expertise in marketing and communication, and their ability to drive business growth and development.

Quan Nguyen Hong has a diverse education history. In 1999, they started their undergraduate studies at Hanoi University of Technology, where they earned an Engineer's Degree in Food Science and Technology in 2004. In 2008, they pursued a Master of Business Administration (M.B.A.) in Marketing and Communication at NEU of Vietnam, completing it in 2010.

In 2011, Quan Nguyen Hong joined Vietnam Marketing Association - VMA and obtained a certification as a Chief Marketing Officer in January 2012. Additionally, in November 2010, they acquired a Sales Pro certification from the same association.

Following that, Quan Nguyen Hong undertook further certifications from Brand and Communication Academy – SAGE/PLATO. Quan completed an Advanced Brand Building certification in April 2014, followed by a Digitalized Marketing certification in June 2014. In December 2014, they obtained a Strategic Communications Planning certification, and in January 2015, they achieved an Advertising Planning certification. Continuing their education, Quan gained expertise in Content Marketing in November 2014. Subsequently, they acquired a Winning Trade Marketing certification in May 2015. Finally, in January 2016, they completed certifications in Strategic Integrated Marketing Communications and Strategic Marketing, along with an Actionable Marketing certification in October 2016.

Overall, Quan Nguyen Hong's education history exhibits a strong focus on marketing and communication, with undergraduate studies in Food Science and Technology complemented by a Master's in Business Administration. Quan also dedicated time to obtaining certifications in various marketing disciplines, emphasizing their commitment to professional development and staying up-to-date with industry trends.

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Vua Nệm

Vua Nệm was established on October 18, 2007, formerly a Devico joint stock company led by a start-up group led by Mr. Nguyen Vu Nghia and Mr. Hoang Tuan Anh, with the first store in Hanoi named Dem.vn. In October 2017, the brand changed strongly when receiving investment from Mekong Capital Investment Fund, Dem.vn was officially renamed to Vua Nệm. In addition to investing in business strategy, the Board of Directors is also very enthusiastic in developing a team of employees with the same vision, motivation, and desire to jointly carry out the mission of "Bringing a good night's sleep to everyone". With the goal of "Every employee is a Sleep Expert", Vua Nệm focuses on training employees with outstanding knowledge, understanding of sleep health and the features of each type of mattress, bedding accessories. At Vua Nệm, each salesperson is not just an "ordinary salesperson" but will be a "sleep caretaker", providing customers with service quality that far exceeds expectations. The company also establishes 6 core values, which are guidelines for working attitude: Dịch vụ Wow, Integrity, Coi mình là gốc rễ vấn đề, Máu lửa, Yêu thương đồng đội, Làm việc dựa trên dữ liệu. In particular, King Mattress focuses on attracting talented people and developing senior personnel. This core team will be the "Captains" who together with the Board of Directors of the Company will raise the sails of "Vua Nệm boat" to conquer the set goals. Four years after being invested by Mekong Capital, Vua Nệm is realizing its Vision and setting goals for 2023: ❖ Top 100 enterprises with the happiest working environment; ❖ 500 stores nationwide; ❖ Bringing the company's valuation to 150 million USD, achieving the vision "Vua Nệm is the most prestigious and largest retailer of Mattresses - Accessories of Mattresses in Vietnam"


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Headquarters

Ha Noi, Vietnam

Employees

1,001-5,000

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