VWO
Priyanka Kasture is an experienced professional in customer success and client management with a strong background in driving retention, renewals, and growth for enterprise clients. Currently serving as Manager of Customer Success at VWO since April 2022, Priyanka specializes in Conversion Rate Optimisation (CRO) and has extensive experience collaborating with cross-functional teams to ensure customer satisfaction and successful account management. Previous roles include Client Success Manager at ConvertCart, where Priyanka optimized website performance across multiple regions, and Senior Client Success Manager at Times Internet, where responsibilities included mentoring sales teams and increasing revenue through strategic marketing. Priyanka's early experience includes franchise acquisition and marketing at The Chocolate Room India and a marketing internship at Amul. Holding a Master’s degree in Marketing from IBS Hyderabad and a Bachelor’s in Electrical and Electronics Engineering, Priyanka combines technical expertise with strategic insights to deliver substantial business impact.
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VWO
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Running an A/B testing program is tricky. Whether your goal is to boost website conversion, reduce cart abandonment rate, increase customer retention, or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise Brands like WMG, Ubisoft, Qualicorp, Dominos, and more look to VWO for running and scaling their digital experimentation. VWO Experience Optimization Platform started when A/B testing or CRO was considered an option and not necessary for user experience optimization. Today, any organization with a digital presence cannot consider their marketing strategy whole if they are not testing to take into account what the end-users really want. In the last 13 years, VWO’s global customer base has scaled to include brands like Vodafone, Samsung, Toyota, and eBay. Last we checked, more than 4,500 brands across the globe had run over 600,000 experiments. VWO has grown into the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Our WYSIWYG – What You See Is What You Get – Visual Editor is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! We take data security very seriously. Certifications, including BS and ISO, make VWO fully GDPR compliant and provide robust security by design and default. Test VWO out by signing up for a free trial of our platform @vwo.com