Matthew Chaparales

Matthew Chaprales possesses extensive experience in content strategy and brand development within the sports and media industries. As the Head of Content at PointsBet, Matthew conceptualized and implemented a successful multichannel B2C content strategy, significantly increasing the brand's client base from zero to over 50,000 users within 15 months. Responsibilities included spearheading the creation of a standalone website and establishing a distinct US-specific brand voice on social media. Prior to this role, Matthew served as a Brand Consultant at ActionStreamer and spent nearly a decade at Major League Baseball Advanced Media as an Editorial Producer and Reporter. Academically, Matthew holds a Bachelor of Arts in Communications and Media Studies with a focus on French from Fordham University and a Master of Science in Sport Management from Brooklyn College.