Natalia Kapustina

Natalia Kapustina is a seasoned marketing specialist with extensive experience in rebranding, digital marketing strategies, and internal communications. Currently serving at Waident Technology Solutions since August 2022, Natalia successfully led the company's 20th Anniversary rebranding and implemented SEO optimizations that significantly increased website traffic. Previously, at Architech NYC, Natalia developed and executed a social media strategy that enhanced brand recognition and executed a comprehensive website rebranding. With a long tenure at Absolut Bank, Natalia contributed to internal communications by spearheading media initiatives, event management for large-scale gatherings, and developing strategic communication plans during a merger. Academically, Natalia holds a Master's degree in Linguistics and Intercultural Communication from Lomonosov Moscow State University and a Bachelor's degree in English and International Relations from Coventry University.