Wakefern Food
Aaron Goldberg currently serves as the Online Shopping Lead in Digital Commerce & Analytics at Wakefern Food Corp., where responsibilities include driving growth and optimizing the Online Shopping business for member organizations through data analysis and customer feedback. Prior to this role, Aaron was an Inside Sales Manager at SHI International Corp., overseeing a team of over 25 Inside Account Managers and managing significant annual sales while ensuring customer support excellence. Aaron's career began as an Analyst at Morgan Stanley, focusing on the Stock Loan team. Aaron holds a Bachelor of Arts in Economics from Rutgers University.
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Wakefern Food
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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.