Wakefern Food
Lauren Biondi, MBA, has extensive experience in digital marketing and public relations, currently serving as Manager of Digital Marketing Strategy at Wakefern Food Corp. since July 2015, where previous roles included Manager of Social Media and Content Creation and Social Media Specialist. Prior experience includes working as Account Executive for Social Media at Coyne PR, a leading public relations agency, and Communications Coordinator at Montclair State University, where an integrative marketing plan for the Career Services Center was developed. Early career roles include Childcare Supervisor and Group Fitness Instructor at YMCA and a Media Intern at the Vatican Internet Office. Biondi holds a Bachelor of Arts in Communication, Public Relations, and Political Science from Villanova University, a Master of Arts in Public & Organizational Relations from Montclair State University, and an MBA in Food Marketing from Saint Joseph's University.
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Wakefern Food
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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.