WALA
Eliza King Poor is an experienced marketing professional with a focus on international brand management and product development within the beauty and lifestyle industry. Currently serving as the International Brand Manager for Dr. Hauschka at Wala Heilmittel GmbH since May 2021, Eliza previously held key roles at PHD as a Communications and Product Manager, where significant achievements included managing award-winning marketing campaigns, and at FOREO as a Product Manager, developing product positioning and messaging. Eliza's career also includes experience in international brand development at Forest Cabin Cosmetics, contributions to fashion publications, and various marketing and stylist roles, supplemented by a Bachelor of Arts in International Studies from Elon University.
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WALA
WALA Heilmittel Gmbh specializes in the research and development, manufacture, and marketing of medicines and self-medication products.